Experiences
As the President of Sigma Delta Tau’s Gamma Iota chapter, I am dedicated to fostering a strong sisterhood and leading with passion, organization, and a commitment to our values of individuality, connection, engagement, and community.
As the Vice President of Operations for Sigma Delta Tau’s Gamma Iota chapter, I had the incredible opportunity to attend our national convention. It was an amazing experience where I connected with sisters from across the country, learned from inspiring leaders, and gained valuable insights to bring back to my chapter.
I am currently in the 3+1 program at the University of Hartford, earning my bachelor’s in marketing while working toward my MBA. This accelerated program allows me to gain valuable knowledge and experience in business while fast-tracking my education and career goals.
How Ice Cream Taught Me Problem-Solving and Marketing Strategy
This past summer, I worked as a Marketing and Operations Intern at Ben & Jerry’s. Besides enjoying plenty of free ice cream, I also learned a lot about problem-solving and marketing in the real world.One of my main jobs was helping improve our catering emails. The Problem? Not enough people were opening or clicking on them. My Goal was to figure out how to make the emails better so more people would book catering. To fix this, I looked at past emails to see what was working and what wasn’t. Then, I tested different subject lines, pictures, and buttons to see what got the best response. I made small changes, like adjusting the wording and layout, to make the emails more interesting and easier to read. The Result? More people opened the emails, clicked the links, and booked catering services. It showed me how even small changes can make a big difference. This experience taught me how to think creatively and use data to solve problems. It also made me even more excited about marketing because I saw firsthand how good strategies can lead to real results. No matter what I do in the future, I know that being creative and paying attention to details will help me succeed
“Great marketing isn’t just about selling a product—it’s about creating connections, solving problems, and making an impact.”
Vidhi V. Patel
West Hartford, CT